In our Yoga Blog we will report on yoga news, trends and happenings throughout the world.
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Lululemon Athletica, retailer of yoga inspired athletic apparel, has the market cornered on yoga wear and yoga gear in one of the most unusual ways to date in retail marketing history. In fact, it could be said, they are blazing a new trail where word of mouth reigns supreme and their clothing line is being sold, literally, in the trenches by yoga teachers, community events and via social networking sites like twitter and facebook where Lululemon advocates can get on the Lululemon love train.
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September is National Yoga Month, a time when toe-touching, sun-salute loving newbie yogis and advanced yogis come together to celebrate all styles of yoga and the healthy benefits associated with the practice. Over 1,500 participating studios and teachers offer week-long free classes and yoga events in communities throughout the US.
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“Eat, Pray, Love,” Elizabeth Gilbert’s bestselling book turned movie, is more than just a blockbuster hit. It’s become a stylish and trendy mega event especially amongst the 40-something crowd, spawning a jewelry line, a line of perfumes, a limited edition tea and an entire collection from fashion designer, Sue Wong. Wow…so what is it, exactly, about this particular story that inspired such a response?
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Tuesday, August 31, 2010 by
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India Moves to Protect Yoga
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Come up with an original yoga catch-phrase or what you consider a new style of yoga? Thinking you might copyright or trademark your very own yoga-ism? The Indian government might have something to say about it. In fact, India’s Traditional Knowledge Digital Library, a government agency, has gone to extraordinary lengths to protect what they call “knowledge that should be available to everyone.”
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I like to think I’m somewhat on top of the different types of accessories and props needed in yoga. I am a yoga teacher, after all. But somehow, I missed out on ToeSox, until recently. It seems that the ToeSox company along with their yoga model Kathryn Budig are right in the middle of a heated debate over the placement of controversial ads in the September issue of Yoga Journal. The ads have grabbed a lot of attention and have shocked some yogis right out of their socks.
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Monday, August 09, 2010 by Kelly Golden
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Inspiring the Yogis of the Future
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As the latest generation of committed yoga practitioners look toward the future of the practice, many are observing the efficacy of introducing yoga as a tool to manage health, emotion, and daily stress, and are feeling compelled to offer these tools to a younger generation. The youth of today are dealing with levels of stress and dis-ease that are comparable to that of adults, and just as destructive. To address this trend, many yogis are finding ways to offer the gifts of yoga to the younger generation.
The newest campaign of the Yoga Health Foundation, coordinators of Yoga Month September, is called Yoga-Recess in Schools. The initiative is aimed at bringing yoga based health education into the classroom in hopes of impacting the growing trend of childhood obesity.
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Monday, August 02, 2010 by Kelly Golden
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Can Commercialized Yoga be Authentic?
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John Friend is not stranger to the spotlight. The founder and force behind Anusara yoga has been drawing crowds all across the globe as he teaches and promotes his own style of yoga. In an article in New York Times Magazine last week, his unique approach was brought to task, and he and his community have responded in kind. The article has sparked the question in the yoga world: Can commercialized yoga be authentic?
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Kombucha is a popular beverage for thousands of yogis and recently the drink has been removed from the shelves of many (but not all) stores due to elevated alcohol content. The legal level for products not containing a warning label is 0.5%, and according to Whole Foods Market who was the first retailer to test the products, the levels is measuring up to 0.7% on the shelf.
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Thursday, July 01, 2010 by Kelly Golden
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Can Meditation Alter your Genes?
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As a result of the Human Genome project, scientists have discovered that genes express themselves differently in meditators and non-meditators based on the research of the Falun Gong meditation practitioners in China.
Falun Gong or Falun Dafa was introduced to the Chinese people in 1992 by Li Hongzhi. According to the website for the practice, the technique has ancient roots and was passed down through a teacher/disciple lineage for generations. The techniques themselves are fivefold consisting of movements and meditation. Practitioners are said to uncover the deepest “and most profound truths of the universe” with consistent practice over time.
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Tuesday, June 22, 2010 by Kelly Golden
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Summer Solstice Yoga-thon
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Monday June 21 was the longest day of the year, the traditional first day of Summer, traditionally known as Summer Solstice. In New York, thousands gathered in Times Square to mark the event in a day long Yoga-thon.
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A recent study shows that the practice of yoga improves sleep in cancer survivors who tend to suffer from sleeplessness up to two years after the completion of chemotherapy and radiation. The study is part of a number of research projects funded by the Centers for Disease Control and Prevention observing the effects of alternative therapies on cancer.
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Monday, May 24, 2010 by Kelly Golden
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Yogi Survives 70 Years with no Food
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Eighty-two year old Indian Yogi affectionately known as Mataji claims to have survived for approximately 70 years without consuming any food or water. A global collective of 30 physicians have spent 15 days performing a battery of tests, and have concluded that the health of the yogi is above par for most healthy men his age.
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Monday, May 17, 2010 by Kelly Golden
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Donation Yoga Classes on the Rise
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As with most things in our culture, as popularity increase so does the estimated value of the popular thing, item, or person. This market trend in no different in the Yoga world, be it in the states or abroad. The more popular yoga becomes, the higher the prices of all things yoga rise. But, not everyone in the yoga communities is hopping on that train of increasing price, some teachers and studio owners are stepping out against the rising cost and often inaccessibility of yoga classes like Greg Gumucio who has opened Yoga to the People studios in New York and expanding across the country.
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Tuesday, April 27, 2010 by Kelly Golden
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Indian Guru Creates Political Party
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Indian Guru Swami Ram Dev has decided to take his assertion of radical transformation beyond the realm of physical and mental health and into the world of Indian politics. He has announced his plans to form a political party and offer candidates for all 543 seats in India’s parliament in the next general election, though he does not plan on running for office himself.
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Tuesday, April 13, 2010 by Kelly Golden
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Hot Nude Yoga?
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From time to time there is news in the yoga world that begs attention, and I begrudgingly submit, and formulate a response. The new trend of “Hot Nude Yoga” which is a growing phenomenon in some urban Gay communities is receiving attention from the “news” wires at the moment. The classes, which are comprised of mostly male students with a heavy emphasis on physical connection, are falling under scrutiny in both the gay and yoga communities.
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